Daniel Yankelovich Papers, 1947-2017, bulk 1970-2010 (MSS 804)

OFF-SITE STORAGE: COLLECTION STORED OFF-SITE. ALLOW ONE WEEK FOR RETRIEVAL OF MATERIALS.
Restrictions: Original sound recordings on audiocassette are restricted. Listening copies may be available for researchers.

Extent: 37.6 Linear feet (93 archives boxes and 1 card file box), + .002 GB of digital files

Papers of Daniel Yankelovich (1924-2017), a noted public opinion analyst and social researcher. The collection includes his writings, project and consulting materials, interviews, speeches, teaching files, and documentation related to organizations founded by Yankelovich.

Daniel Yankelovich was born on December 29, 1924 in Boston, Massachusetts to parents of Russian decent. He received his Bachelor's (1948) and Master's (1950) degrees from Harvard University. Yankelovich was drafted into the Army as an undergraduate and served as an engineer during WWII from 1943-1945. From 1950-1952, Yankelovich studied at the Sorbonne in Paris but did not complete his doctorate. In 1958 he founded his own research firm, Daniel Yankelovich, Inc. (renamed Yankelovich, Skelly and White, Inc. in 1974 to reflect the contributions of his business partners Florence R. Skelly and Arthur White). Yankelovich returned to academia in the 1960s and began teaching part-time as a Research Professor of Psychology at New York University (1968-1975) and as a Professor of Psychology at The New School for Social Science Research (1973-1978). During this period, he also co-founded the nonprofit research organization Public Agenda Foundation in 1976 with future Secretary of State Cyrus Vance. After selling YSW, Inc. in 1984 to the Saatchi & Saatchi Company, Yankelovich founded a new research company with Skelly and White called Daniel Yankelovich Group, Inc. in 1986. It was later known simply as DYG, Inc. to avoid confusion with other companies using the Yankelovich name.

After moving to La Jolla in the late 1990s, Yankelovich became involved with many local institutions including UC San Diego, San Diego Dialogue, The San Diego Union-Tribune, and San Diego Unified School District. He also co-founded Viewpoint Learning, Inc., a consultancy group based in La Jolla, with Steven Rosell in 2000. He began teaching as a lecturer at UCSD Extension, and later served as a member of the UC San Diego Foundation Board of Trustees and the Social Sciences Dean's Advisory Council. In 2009, he endowed the Yankelovich Chair in Social Thought and in 2012 established the Yankelovich Center for Social Science Research through an endowment made by him and his fourth wife, Barbara Lee.

Known as the "dean of American pollsters," Yankelovich was named by PR Week as one of the top ten most influential people of the twentieth century in public affairs. His notable projects include the New York Times/Yankelovich poll, since renamed the New York Times/CBS News poll, and the TIMES/Yankelovich Poll. Yankelovich was the author, co-author, and editor of at least thirteen books about American politics and social values, including a memoir entitled Chasing the Socratic Dream (2017). He was also honored with many awards, such as the Helen Dinerman Award, the Parlin Award, and the UC San Diego Chancellor's Medal Award. He consulted with many notable corporations and organizations, including Toyota, The Aspen Institute, Harvard University, CBS, Brown University, and the Kettering Foundation. Additionally, he helped to popularize the term "baby boomers."

Yankelovich passed away at 92 on September 22, 2017 in La Jolla, California.

Papers of Daniel Yankelovich (1924-2017), a noted public opinion analyst and social researcher. The collection includes his writings, project and consulting materials, interviews, speeches, teaching files, and documentation related to organizations founded by Yankelovich. It also includes a small amount of biographical material, correspondence related to his research, and contributions by Yankelovich's third wife, Mary Komarnicki (1958-1995).

The bulk of the collection consists of research material and drafts of his writings, especially the books Coming to Public Judgment: Making Democracy Work in a Complex World (1991), Starting with the People (1988), and New Rules: Searching for Self-fulfillment in a World Turned Upside Down (1981), as well as drafts for other monographs and innumerous articles and essays. Other significant portions are devoted to conference appearances and presentations, and research for major survey projects. Although the majority of Yankelovich's survey material covers public opinion on politics and international affairs, a wide variety of American social issues are represented, including perceptions on class, success, race, work-life balance, women in the workplace, and youth engagement. The papers also chronicle Yankelovich's participation in and contributions to numerous organizations, corporations, and his own companies. Teaching materials document his time in academia as a Research Professor of Psychology at New York University (1968-1973) and a Professor of Psychology in the Graduate Faculty of the New School for Social Research (1973-1978).

Accession Processed in 2002

Arranged in six series: 1) SHORT WRITINGS, 2) BOOKS, 3) PROJECTS, 4) ORGANIZATIONS AND PROFESSIONAL SERVICES, 5) STATISTICS FILES, and 6) MARY KOMARNICKI YANKELOVICH MATERIALS.

Accession Processed in 2018

Arranged in seven series: 7) BIOGRAPHICAL AND AWARDS, 8) SHORT WRITINGS, 9) BOOKS, 10) PROJECTS, 11) TALKS AND APPEARANCES, 12) ORGANIZATIONS, and 13) UC SAN DIEGO.

Daniel Yankelovich's papers were donated to the UC San Diego Library in two separate accessions, in 2017 and 2018. The first accession was transferred to UC San Diego by the University of Connecticut (where it had been originally donated by Yankelovich in 1995). That portion of the collection was processed by UConn staff at the Thomas J. Dodd Center Archives & Special Collections in 2002. The UC San Diego Library largely maintained the order and series arrangement of this material post-transfer, removing only published documents and duplicates, and clarifying elements of the description. The 2018 accession represents the remainder of Yankelovich's post-1995 papers and was processed separately, but it was arranged in an order intended to complement and enhance the original portion of the collection. Materials for some book titles and major projects are represented in both sections of the collection.

Container List

Accession Processed in 2002

SHORT WRITINGS

Scope and Content of Series

Series 1) SHORT WRITINGS: An incomplete sample of Yankelovich's published articles, essays, conference presentations, and monograph contributions. Arranged chronologically.

Box 1 Folder 1
The Meaning of Hungary, 1956
Box 1 Folder 2
Psychology and Church Problems - Senior Fellowship talk, 1959 April 26
Box 1 Folder 3
U.S. Voter's Image of Ideal President - LIFE , 1960 March 21
Box 1 Folder 4
New Criteria for Market Segmentation - Harvard Business Review , 1964
Box 1 Folder 5
Karl Marx vs. American Business: Round 2 - BELL Telephone Magazine , 1969
Box 1 Folder 6
The Student Revolution Permeates All Our Lives - Detroit Sunday News , 1972
Box 1 Folder 7
A Crisis of Moral Legitimacy - Dissent , 1974
Box 1 Folder 8
The Impact of Scarcities: The United States, Sweden, and the Federal Republic of Germany, 1977 February 23

Co-written with Berkhard Strumpel, Daniel Juda, and Harvey Lauer for the New School of Social Research.

Box 1 Folder 9
New Rules in American Life: Searching For Self-fulfillment in a World Turned Upside Down - Psychology Today , 1981
Box 1 Folder 10
The Risk Takers - Parade , 1981
Box 1 Folder 11
What's Next for Women? - Family Circle , 1981

Includes draft and correspondence.

Box 1 Folder 12
Doomsday Logic and the Draft - Psychology Today , 1982
Box 1 Folder 13
Hard Times and Presidential Luck - Psychology Today , 1982
Box 1 Folder 14
Searching for Self- Fulfillment in a World Turned Upside Down - American Demographics , 1982
Box 1 Folder 15
The Failure of Consensus on Energy - From Uncertain Power: The Struggle for a National Energy Policy by Dorothy S. Zinberg, 1983

Book chapter; includes draft.

Box 1 Folder 16
Managing for Motivation in a High Discretion Workplace, 1983 April 15

Co-written with John Immerwahr for Wharton/Reliance Symposium.

Box 1 Folder 17
American Values: Change and Stability - Public Opinion , 1984
Box 1 Folder 18
The Public Mood: Nuclear Weapons and the USSR - Foreign Affairs , 1984

Co-written with John Doble.

Box 1 Folder 19
When Reagonomics Fails, Then What? - The Reagan Presidency and the Governing of America , 1984
Box 1 Folder 20
Setting the Agenda (nuclear arms-race issues) - New School Lecture, 1985 February 28
Box 1 Folder 21
Notes for remarks on "Competitiveness: How to Achieve a National Consensus," Minnesota Meeting, 1987 May 14
Box 1 Folder 22
Compendium of survey data prepared for AFL/CIO Committee on the Evolution of Work, 1987 November 17
Box 1 Folder 23
German Behaviors, American Attitudes - Dimensions: A Journal of Holocaust Studies vol. 4 no. 3, 1989 May
Box 1 Folder 24
The Competitiveness Conundrum - The American Enterprise , 1990
Box 1 Folder 25
Eternal Affairs, 1990
Box 1 Folder 26
Risk as the Public Sees It, 1990
Box 1 Folder 27
How to Improve the U.S.-Japan Relationship - Shimoda Conference, 1990 November
Box 1 Folder 28
Diversity and Core Values - SCAN Conference, 1990 December
Box 1 Folder 29
Jewish Intermarriage in the Context of Modern American Pluralism - Conference on Jewish Intermarriage, Conversion, and Outreach, 1990 December
Box 1 Folder 30
Notes for remarks, American College of Psychiatrists annual meeting, 1991 February
Box 1 Folder 31
Coming to Public Judgment - Center for Communications breakfast, 1991 May 22
Box 1 Folder 32
Tomorrow's Global Businesses - The Futurist , 1991

BOOKS

Scope and Content of Series

Series 2) BOOKS: Typescript drafts, research and publication materials, and reviews associated with Yankelovich's major book titles. Arranged alphabetically by title in six subseries: A) Coming to Public Judgment (1991), B) Ego and Instinct (1970), C) New Rules (1981), D) Starting with the People - New Framework Group, E) Starting with the People (1988) and F) Three Epochs (unpublished, ca. 1955-1965).

Coming to Public Judgment (1991)

Box 2 Folder 1
Quotes and early reviews, 1991
Box 2 Folder 2
Interview notes, undated
Box 2 Folder 3
Book receptions, undated
Box 2 Folder 4
Manuscript reviews, 1990
Box 2 Folder 5
Summaries, 1990
Box 2 Folder 6-13
Correspondence, 1985-1991

Frank W. Abrams Lecture Series, Public Judgment, Syracuse University, 1987

Box 2 Folder 14
Series notes, publicity, etc.
Box 2 Folder 15-20
Lecture 1 - The Forces Reshaping American Democracy

Notes, outlines, and transcripts.

Box 2 Folder 21-25
Lecture 2 - Mass Opinion vs. Public Judgment

Notes, outlines, and transcripts.

Box 94 Folder 1
Lecture 2 - Audiocassette
Box 3 Folder 1-5
Lecture 3 - Obstacles to Public Judgment on the Nuclear Arms Issue

Notes, outlines, and transcripts.

Box 3 Folder 6-9
Lecture 4 - Obstacles to Public Judgment

Notes, outlines, and transcripts.

Box 3 Folder 10-12
Lecture 5 - Coming to Public Judgment

Restrictions Apply

Box 94 Folder 2
Lecture 5 - Audiocassette

Research material

Box 3 Folder 14
Doble, John. Science Policy Priorities and the Public, 1983

Appendix IV includes remarks by Yankelovich to the Harvard-MIT Quality Indicators Seminar.

Box 3 Folder 15
Durfee Barron, Deborah, and D. Yankelovich. Today's American Woman: How the Public Sees Her, 1980 December
Box 3 Folder 16
Doble, John. U.S.-Soviet Relations in the Year 2010: Americans Look to the Future. A report of the Public Agenda Foundation, 1988
Box 3 Folder 17
Public Agenda Foundation. Working paper draft on "The Public, The Soviets, and Nuclear Arms" Project, 1989 June 7
Box 4 Folder 5
Public Agenda Foundation - Science project results, 1989-1990
Box 4 Folder 6-7
National Issues Forum - Reports, planning documents, and source book, 1986-1988
Box 4 Folder 8
Public Agenda Foundation newsletter, 1991

Includes interview with Yankelovich.

Papers and articles

Box 4 Folder 1
Yankelovich, D. How the Public Learns the Public's Business. Kettering Review, 1985
Box 4 Folder 2
Yankelovich, D. Information, Judgment and Consensus. Kettering Review, 1983
Box 4 Folder 3
Yankelovich, D. and John Immerwahr. A Proposal For a Study of Public Judgment, 1984 March 1
Box 4 Folder 4
Yankelovich D. and John Immerwahr. The Emergence of Expressivism Will Revolutionize the Contract Between Worker and Employer. Work in the 21st Century, 1984

Subject files

Box 4 Folder 9
Energy crisis, 1973-1983
Box 4 Folder 10
Immigration, 1977-1986
Box 4 Folder 11
U.S.-Soviet relations, 1988

Includes chart presentation for Dartmouth XVI Conference.

Notes

Box 4 Folder 15
Chapter 7, 1989
Box 4 Folder 16
Chapters 21-23 - "Consciousness raising," "working through," "obstacle analysis", 1988-1989
Box 4 Folder 17
Miscellaneous, 1988
Box 4 Folder 18
Miscellaneous - By Mary Komarnicki, 1989
Box 4 Folder 19
Modernism, 1989
Box 4 Folder 20
Notebook - By Mary Komarnicki, 1889
Box 4 Folder 21
Philosophy, 1989
Box 4 Folder 22
V. O. Key reading notes, 1988 August 15
Box 4 Folder 23
Three stages to public judgment

Lecture drafts "B"

Box 5 Folder 1
Chapter 1 (B1) - The Quality of Public Opinion, 1988 April 7
Box 5 Folder 2
Chapter 2 (B2) - Why the Urgency?, 1988 April 8-20
Box 5 Folder 3
Chapter 3 (B3) - A Cultural Misunderstanding, 1988 April 26
Box 5 Folder 4
Chapter 4 (B4) - Three Stages to Public Judgment, 1988 April 26

Drafts "C"

Box 5 Folder 5
Chapter 1 - A Missing Concept, 1988 September 20
Box 5 Folder 6
Introduction, 1989 January-February
Box 5 Folder 7
Chapter C4 - Public Judgment as a Solution, undated
Box 5 Folder 8
Chapter 4 - Judgment as Knowing, 1988 October-December
Box 4 Folder 12-14
Chapter D1 materials, 1947-1989
Box 5 Folder 9-21
Typescript draft with edits - Chapters 1-13, 1989 September-November
Box 5 Folder 22-32
Typescript draft with edits - Chapters 1-10, 1990 January
Box 6 Folder 1-8
Typescript draft with edits - Chapters 11-18, 1990 January
Box 6 Folder 9-30
Typescript semi-final draft with edits - Preface and chapters 1-18, 1990 May
Box 3 Folder 13
Final proofs (incomplete) and sample book jacket, 1991 April
Box 7 Folder 1
Distribution, undated, 1991-1992
Box 7 Folder 2
Jacket, 1990
Box 7 Folder 3
Promotion, 1991
Box 7 Folder 4
Reviews, 1991-1992
Box 7 Folder 5
Photograph of Yankelovich oration, undated
Box 7 Folder 6
Quotes - Requests, 1991 March
Box 7 Folder 7
Quotes - Received, 1991
Box 7 Folder 8
Reprint permission from USA Today, 1989-1990

Ego and Instinct (1970)

Box 7 Folder 9
Summaries, 1970
Box 7 Folder 10-19
Chapters 1-10, 1967
Box 7 Folder 20-23
Chapters 15-18, 1967
Box 8 Folder 1-5
Chapters 20-24, 1967

New Rules (1981)

Box 8 Folder 6
Summary, thesis, book jacket photo, undated, 1980
Box 8 Folder 7
Conceptual framework, undated, 1979
Box 8 Folder 8
Research material - Charts, community and morality trends, undated, 1977-1980
Box 8 Folder 9-12
Interviews - A-M, 1978
Box 9 Folder 1-2
Interviews - N-Y, 1978
Box 9 Folder 3
Interview notecards, undated
Box 9 Folder 4
Beshar, Sona - Transcript, 1978 October
Box 9 Folder 5
Bonnelli, Carol - Transcript, 1978 October 17
Box 9 Folder 6
Booth, Margie - Transcript, 1978 November 20
Box 9 Folder 7
Collado, Maria - Transcript, 1978 October 17
Box 9 Folder 8
Feldman, Dagmar - Transcript, 1979 April 12
Box 9 Folder 9
Hammond, Mary - Transcript, 1978 October 23
Box 94 Folder 3-5
Henry - Audiocassettes, 1978 October 31
Box 9 Folder 10
Lasser, Carol - Transcript, 1978 October
Box 94 Folder 6-7
Lee, B. - Audiocassettes, undated
Box 9 Folder 11
Lindheim - Transcript, 1978 October
Box 9 Folder 12
Means, Grady - Transcript, 1978 October
Box 9 Folder 13
Rubin, Ida - Transcript, 1978 October
Box 9 Folder 14
Stern, Nina - Transcript, 1978 October
Box 9 Folder 15-18
Interview abstracts on notecards, undated

Bolisovac, Duple, Hellman, and Sabectel.

Box 10 Folder 1
Chapter 1 reading notes, undated
Box 10 Folder 2
Part II Cultural Revolution outline, undated, 1979 May
Box 10 Folder 3
Social norms, 1977-1978
Box 10 Folder 4-6
Notecards, 1977-1978
Box 10 Folder 7
Psycho-social notes and drafts, undated
Box 10 Folder 8
Success notes and drafts, undated

Dictations - Audiocassettes

Box 94 Folder 8-10
Chapter 1, 3, 4-5, 1979 February-July
Box 94 Folder 11-12
Introduction, 1978 January
Box 94 Folder 13
Motif, 1978 February
Box 94 Folder 14
Section 4 thesis, 1978 March
Box 94 Folder 15-16
Self-fulfillment book, 1978 March
Box 94 Folder 17
Yankelovich and George McEvoy, 1978 October
Box 10 Folder 9-12
Miscellaneous drafts - Preface and introduction remnants and outtakes, 1980
Box 10 Folder 13
Final draft - Introductory material, Preface and Chapter 1, 1980
Box 10 Folder 14-16
Final draft - Part 1 (chapters 2-4), Flaws and Strengths, 1980
Box 10 Folder 17-25
Final draft - Part 2 (chapters 5-13), Experiments in Self-Fulfillment, 1980
Box 11 Folder 1-4
Final draft - Part 3 (chapters 22-25), An Ethic of Commitment, 1980
Box 11 Folder 5
Advertisements, 1981
Box 11 Folder 6-7
Book reviews and commentaries, 1981
Box 11 Folder 8
Bound galleys distribution list, 1981
Box 11 Folder 9
Holt, Bob, 1981
Box 11 Folder 10
Interviews, undated, 1981
Box 11 Folder 11
Interview/presentation notes, 1981
Box 11 Folder 12-14
Fan letters, 1980-1982
Box 11 Folder 15-16
Thank you letters, 1981-1982
Box 11 Folder 17
Contracts, 1981
Box 11 Folder 18
Publicity tour, 1981
Box 11 Folder 19
Random House Publishing, 1981

Starting with the People - New Framework Group

Box 94 Folder 18
Correspondence - Audiocassette, 1981
Box 12 Folder 1-3
Correspondence, 1981-1987, undated
Box 12 Folder 4
Memoranda re: defense study group, 1981-1984
Box 12 Folder 5-6
New Framework Group - Statement of purpose and by-laws, 1981-1982
Box 12 Folder 7-9
New Framework Group - Meetings, 1981-1982
Box 12 Folder 10
New Framework Group - Members and budget, 1981-1984
Box 13 Folder 1
New Framework Group - Subgroup on Economic Policy, 1982-1984
Box 13 Folder 2
New Framework Group - Subgroup on Defense and International Affairs, 1981-1983
Box 13 Folder 3
New Framework Group - Subgroup on the Role of Government, 1982-1983
Box 13 Folder 4
New Framework Group - Subgroup on Social Policy, 1982-1983
Box 13 Folder 5
Notes on papers and drafts, 1981-1985
Box 13 Folder 6
Letters of invitation and drafts, 1981-1982
Box 13 Folder 7-8
Research - Survey data concerning government and business, 1980-1985
Box 13 Folder 9
Research - Survey data concerning trade policy, 1987
Box 13 Folder 10
Yankelovich notes, 1980-1984
Box 13 Folder 11
Regaining the Center (working title) - Discussion draft of chapters 1 and 3, 1984 January 6

Regaining the Center was another working title - much of this content evolved into Starting with the People.

Box 13 Folder 12
New Options (working title) - Presentation concerning framework of the book and drafts, 1984
Box 14 Folder 1
Notes - Social contract and social issues, 1983
Box 14 Folder 2-7
Drafts - Introduction, and chapters 1-4, 1983-1986
Box 14 Folder 8
Complete draft of book, 1984 August 9
Box 14 Folder 9
Chapter A2 draft - "Framework Troubles", 1984-1985
Box 14 Folder 10
Chapter B1 draft - "Stalemate", 1985
Box 14 Folder 11
Chapter B2 - "Causes" and "Disarray", 1985
Box 14 Folder 12
Chapter D5 draft - "A Two-Part Question", 1985
Box 14 Folder 13
Part 2 draft - Introduction and chapters 1-3, 1985

A New Political Framework (working title) with Les Aspin, Sidney Harman and John Immerwahr

Box 14 Folder 14-18
Notes - Chapters 33-35, 37 and final, 1985
Box 15 Folder 1
Reading notes, ca. 1985
Box 15 Folder 2
National security policy notes, ca. 1985
Box 15 Folder 3
Aspin/Yankelovich chapters notes, 1985
Box 15 Folder 4
Economics notes, 1984
Box 15 Folder 5
"Managing the USSR" - Draft tables, 1984
Box 15 Folder 6
"Managing the Economy" - Draft tables, 1984
Box 15 Folder 7-22
Outlines and drafts - Introduction and chapters 1-18, 1985-1986

Arranged in approximate order by working chapter title, although some chapters were bundled together for annotation during the editing process.

Box 16 Folder 1
Part 2 complete draft - "Competing: In world markets, against the Soviets, and with each other", 1986 May
Box 16 Folder 2-6
Part 3 partial draft - "Replacing Nuclear Diplomacy", 1986

Starting with the People (1988)

Box 16 Folder 7
General notes, 1986-1987

Working title "Starting with the Public."

Box 16 Folder 8
Summary notes on Replacing Nuclear Diplomacy, 1986-1987
Box 16 Folder 9
Part I chapter outlines, 1986-1987
Box 16 Folder 10
Summaries and synopsis, 1987
Box 16 Folder 11
Acknowledgments, preface and forward drafts, 1986-1987

Includes outline of New Framework Group's mission.

Box 16 Folder 12
Memorandum concerning book organization, 1987 March
Box 16 Folder 13-18
Introduction drafts, 1987-1988
Box 17 Folder 1-18
Complete draft - Chapters 1-14, with appendix, 1986-1987

Arranged in approximate order by chapter, beginning with the introduction.

Box 17 Folder 19
Author biography and questionnaire, 1987
Box 17 Folder 20
BENS book party, 1988 June 22
Box 17 Folder 21
Publication notes, ca. 1988
Box 17 Folder 22
Reviewer comments, 1988
Box 94 Folder 19-20
Comments from Forsberg - Audiocassettes, 1987 November 17
Box 17 Folder 23
Finances, 1987-1989
Box 17 Folder 24
Interview schedule, 1988
Box 17 Folder 25
Interview notes, 1988
Box 18 Folder 1
Thank you letters, 1988
Box 18 Folder 2
Permission for quotes, 1987-1988
Box 18 Folder 3
Press folders, 1987-1988
Box 18 Folder 4
Reviews, 1988
Box 18 Folder 5
Television summaries, 1988

Three Epochs (unpublished, ca. 1955-1965)

Box 18 Folder 6
Notes, undated
Box 18 Folder 7
Typed sections and notes, undated

PROJECTS

Scope and Content of Series

Series 3) PROJECTS: Surveys, correspondence, notes and presentations relating to a variety of projects undertaken by Yankelovich and his various companies. Arranged alphabetically in four subseries: A) Harvard Business Review, B) Nuclear Policy, C) Work and Workers, and D) Youth Projects. Each subseries contains several projects arranged chronologically.

A) Harvard Business Review: Separated into three major projects all conducted for HBR. Includes the Class of 1949 Survey, the Class of 1949 45th Reunion, and the HBR Readership Survey.

B) Nuclear Policy: A grouping of projects all on the topic of nuclear policy. Includes projects by the Public Agenda Foundation, material relating to the Kettering Foundation's Dartmouth Conferences, and miscellaneous papers and resources.

C) Work and Workers: A variety of surveys and articles on the topic of employment. Includes projects by the Public Agenda Foundation and YSW, Inc.

D) Youth Projects: Includes presentations, articles, and surveys conducted on the topic of social trends among America's youth.

Harvard Business Review

Class of 1949 Survey

Box 18 Folder 8
Correspondence, 1993-1994
Box 18 Folder 9
Project outline and summary, 1993-1994
Box 18 Folder 10
Steering committee meetings, 1993-1994
Box 18 Folder 11
Letter to participants, 1993-1994
Box 18 Folder 12
Interview/survey development notes, 1993
Box 18 Folder 13
Survey development material, 1993
Box 18 Folder 14
Interview/survey drafts, 1993
Box 18 Folder 15
Completed interviews (selection), 1993
Box 18 Folder 16
Interview tabulations, 1993
Box 18 Folder 17
Interview quotes, 1993
Box 19 Folder 1-10
What the Class of '49 Can Teach Us About Success - Article by D. Yankelovich and R. Tedlow. Notes and drafts, 1993-1994
Box 19 Folder 11
Harvard Business School Class of 1949: Executive summary, with drafts, 1994 April-June
Box 19 Folder 12
Harvard Business School Class of 1949 Survey Report, 1994
Box 19 Folder 13-14
Harvard Business School Class of 1949 Survey Report, Part 2 - Research Report, 1994

Class of 1949 45th Reunion

Box 19 Folder 15
Notes and arrangements, 1994 May
Box 19 Folder 16
Presentation charts, 1994 June
Box 19 Folder 17
Back-up quotes, 1994 June

Harvard Business Review Readership Survey

Box 20 Folder 1
Correspondence, 1992-1993
Box 20 Folder 2
Meeting notes, 1992 October 23
Box 20 Folder 3
Letter to participants, ca. 1992
Box 20 Folder 4
Questionnaire drafts, 1993
Box 20 Folder 5
Worksheets for telephone interviews - Draft, 1993 June 16
Box 20 Folder 6
Interview guides, 1993
Box 20 Folder 7
Interview responses, ca. 1993
Box 20 Folder 8
Response tabulations, 1993
Box 20 Folder 9
Presentation drafts with edits, 1993 November 29
Box 20 Folder 10
Presentation final draft, 1993 November 29
Box 20 Folder 11
Phase 1 findings - Table of contents, ca. 1993

Nuclear Policy

Box 20 Folder 12-15
Correspondence, 1982-1988
Box 20 Folder 16-17
Memoranda, undated, 1984-1987

The Public Agenda Foundation

Box 21 Folder 1-4
Towards Public Judgment on the Nuclear Defense Issue , 1983-1984

Project proposal, drafts, and data.

Box 21 Folder 5-9
Voter Options on Nuclear Arms Policy: A Briefing Book for the 1984 Elections , 1984

Technical appendix, notes, correspondence, and final version.

Box 21 Folder 10
Brown University meeting - Notes on voter options, 1983 December 5
Box 21 Folder 11
Bob Lifton meeting notes, 1984 February 19
Box 21 Folder 12
Brown University Nuclear Workshop, 1984 April 19-20
Box 21 Folder 13
Voter Options Workshop, 1984 May 10
Box 21 Folder 14
Institute for East-West Security Studies Nuclear Workshop, 1984 May 22
Box 21 Folder 15
Focus group interviews, 1984 January-February
Box 21 Folder 16
Nuclear arms and national security questionnaire, ca. 1984
Box 21 Folder 17
Nuclear arms and national security survey statistics, ca. 1984
Box 21 Folder 18
Voter Options - Preliminary tables from nuclear survey, 1984 June
Box 21 Folder 19
Survey results - Six areas of conflict concerning the Soviet threat and nuclear weapons, 1984
Box 21 Folder 20
Schmookler, Andrew - Briefing book draft chapters, 1984
Box 22 Folder 1
American Psychiatric Association, 1983 May-September
Box 22 Folder 2
John D. and Catherine T. McArthur Foundation, 1984
Box 22 Folder 3-4
Brown University/Public Agenda Foundation meetings, 1984-1985
Box 22 Folder 5
Center for Foreign Policy Development Research conference transcript, 1986 March 11
Box 22 Folder 6
Brown University/Public Agenda Foundation meetings, 1986
Box 22 Folder 7
Nuclear "vision" discussion, 1986 November 12
Box 22 Folder 8
Executive Committee meeting, 1986 December 1
Box 22 Folder 9
Brown University/Public Agenda Foundation meeting, 1986 December 22
Box 22 Folder 10
Executive Committee meeting, 1987 January 28

Project proposal - The Public and the Nation's Nuclear Arms Policy

Box 22 Folder 11
Notes and abstract, 1985
Box 22 Folder 12
Rationale draft, 1985
Box 22 Folder 13
Overview draft, 1985
Box 22 Folder 14
Introduction drafts, 1985
Box 22 Folder 15
The Public and the Nation's Nuclear Arms Policy - Edited drafts, 1985
Box 22 Folder 16
National Council acceptances, 1986
Box 22 Folder 17
Funds for nuclear project, 1986-1988
Box 22 Folder 18
Moscow meetings summary, 1986 June
Box 22 Folder 19
Nuclear focus groups, 1985
Box 22 Folder 20
Summary of focus group results, 1987
Box 22 Folder 21
Nuclear community leaders' workshops, 1985-1986
Box 22 Folder 22
Concept papers, 1986
Box 23 Folder 1-2
Project notebook A, 1986
Box 23 Folder 3-4
Project notebook B, 1986
Box 23 Folder 5
Questionnaire #2 - Post-test weighted results, 1988 February
Box 23 Folder 6
Public Attitudes Toward the Nuclear Issue: A Segmentation Analysis, ca. 1986
Box 23 Folder 7-8
The Public, The Soviets and Nuclear Arms - Internal reports, 1986 September
Box 23 Folder 9
Working paper draft - Choices for the Public on Nuclear Arms and the Soviets, 1986 February, May
Box 23 Folder 10
Working paper draft - Discussion of Public Choices for U.S. Policy Toward the Soviets and the Risk of Nuclear War, 1986 July
Box 23 Folder 11
Working paper - The Public, the Soviets, and Nuclear Arms, an Experiment in Public Judgment with John Immerwahr, 1989 June
Box 23 Folder 12
Project content paper - Draft with prologue, 1987 May
Box 23 Folder 13
Four Futures pamphlet, 1987
Box 23 Folder 14
DPA nuclear book - Edited draft, 1987 April
Box 23 Folder 15
ABC News Nightline discussion material, 1987 September 3
Box 23 Folder 16
Statement of D. Yankelovich before the Senate Foreign Relations Committee, 1988 March 16
Box 23 Folder 17
An End to the Cold War? - Op-ed draft, 1988 May
Box 23 Folder 18-19
Public Summit '88: A Mandate for the Future, 1988
Box 23 Folder 20-21
U.S.-Soviet Relations in the Year 2010: Americans Look to the Future, with technical appendix, 1988

Includes Yankelovich edits.

Dartmouth Conferences

Box 24 Folder 1
Kettering Foundation, 1984-1990
Box 24 Folder 2-7
Dartmouth XIV, 1983-1984

Includes a Yankelovich presentation draft, correspondence, meeting notes, and writings by Philip D. Stewart, "Dartmouth Conference XIV - A Soviet American Dialogue."

Box 24 Folder 8-12
Dartmouth XV, 1985-1986

Includes correspondence, meeting and debriefing notes, and stenographic report.

Box 24 Folder 13-16
Dartmouth XVI, 1987-1988

Includes conference information and a Yankelovich presentation entitled "Prospects for a New Era in U.S.-Soviet Relations."

Box 24 Folder 17-19
Dartmouth Conference Task Force on Political Relations - Correspondence, notes and summary, 1985-1986
Box 24 Folder 20
Dartmouth Conference - General notes, undated
Box 24 Folder 21
Notes, 1985-1986
Box 25 Folder 1
Notes on Philip Morrison "Strategic Issues lecture no. 3, 1986 March 20
Box 25 Folder 2
Notes - Defense community thinking, undated
Box 25 Folder 3
Notes from key papers, undated

"Nuclear Choices" notebook, 1984

Box 25 Folder 5
Brown University presentation notes, 1986 Sep

Papers, reports and resources

Box 25 Folder 6
Research and Forecasts, Inc. Peace Media Project: Summary of Public Opinion on Nuclear Arms, 1984
Box 25 Folder 7
Council on Foreign Relations, Project on European-American Relations. The 'Widening Atlantic': Societal Changes and Foreign Policy" - Draft by T. Sorensen, 1985
Box 25 Folder 8
Education Development Center, Inc. Common Sense and Nuclear Peace. Report by J. Zacharias, M. Gordon and S. Davis, 1983
Box 25 Folder 9
Arms Control Association. Star Wars: An Anthology of Quotes by the Administration, Congress, and Outside Experts, 1985
Box 25 Folder 10
Aspen Institute for Humanistic Studies. A Comprehensive East-West Agenda, undated
Box 25 Folder 11
Becker, Abraham S. Issues in U.S.-Soviet Economic Relations, 1984
Box 25 Folder 12
Bethe, Hans and Robert McNamara. Reducing the Risk of Nuclear War: Geneva Can be a Step Toward a More Secure 21st Century, 1985
Box 25 Folder 13
Bialer, Seweryn. Andropov's Burden: Socialist Stagnation and Communist Encirclement, 1983
Box 25 Folder 14
Birnbaum, Norman. A New Foreign Policy: A Political Mirage?, 1985
Box 25 Folder 15
Birnbaum, Norman. The United States, The Peace Movement, and the Two Europes, 1983
Box 25 Folder 16
Casper, Barry and Lawrence Krauss. Fortune Favors the Prepared Mind: A Movement Against Nuclear War, ca. 1981
Box 25 Folder 17
Chayes, Antonia. Europe: The Hamlet of Arms Control?, 1985
Box 25 Folder 18
Forsberg, Randall. Nonprovocative Defense: A New Approach to Arms Control, 1986
Box 25 Folder 19
Hyland, William G. The U.S. and U.S.S.R.: Rebuilding Relations, 1984
Box 25 Folder 20
Saunders, Harold. The Dartmouth Conference and the Middle East, undated
Box 25 Folder 21
Suny, Ronald. Soviet Foreign Policy Aims in the Nuclear Age, undated
Box 25 Folder 22
Yankelovich, Nicole. Possibilities for Peace: The Nuclear Dilemma, 1982
Box 25 Folder 23
Statement by Mikhail Gorbachev, General Secretary of the CPSU Central Committee, 1986 January 15

Two versions of the published statement.

Box 25 Folder 24
Harvard Arms Control seminar - Notes, 1984 November 7
Box 25 Folder 25
Aspen/WYE Communications conference - Notes, 1985 June
Box 25 Folder 26
"Beyond Deterrence" workshop - Notes, 1986 February
Box 25 Folder 27
Council on Foreign Relations Roundtable meetings, 1983-1988
Box 25 Folder 28
Discussion group on national security issues, 1984 February
Box 26 Folder 1-2
Exploratory meeting concerning the nuclear deadlock, 1983 March 20-22
Box 26 Folder 3
Institute for East-West Security breakfast meeting, 1986 February 19
Box 26 Folder 4
Prospects for Nuclear Arms Control - Hope or Reality? - Presentation and discussion notes, 1984 March 13
Box 26 Folder 5
RAND Conference - Notes, 1984 October 18

Work and Workers

Box 26 Folder 6
Correspondence, 1980-1983

Jobs in the 1980s: Bridging the Gap Between People and Work

Box 26 Folder 7
Project proposal, 1979 January 30
Box 26 Folder 8
Quality of employment survey - Data printouts, 1977
Box 26 Folder 9-12
Jobs in the Eighties Survey, American sample - Data printouts, 1982
Box 27 Folder 1-2
Jobs in the Eighties Survey, American sample - Data printouts, 1982
Box 27 Folder 3-5
Jobs in the 1980s International Survey, Volume II: The Research Report, 1983
Box 27 Folder 6-8
Jobs in the 1980s International Survey: Demographic Tables, Parts 1-2, 1983
Box 28 Folder 1-2
Jobs in the 1980s International Survey, Appendix II: The German Professional Interviews, 1983
Box 28 Folder 3
Retirement, 1980 September
Box 28 Folder 4-5
Work and Retirement for Older Americans. Data book by Judith Golub, 1982 December
Box 28 Folder 6
Greenough, W. C. and D. Yankelovich. Older Americans in the Workplace - Executive summary, 1982 November
Box 28 Folder 7
Immerwahr, J., J. Golub and H. Laur. Childcare in the United States - Executive summary draft, 1982 November 19
Box 28 Folder 8
Survey: Work in the 1980s and 1990s - Series of nine articles appearing in Working Woman , 1983
Box 28 Folder 9
Notes, 1982
Box 28 Folder 10
Notes on jobs, 1984
Box 28 Folder 11
Survey of worker attitudes, 1977
Box 28 Folder 12
Memorandum concerning worker typology, 1978 June
Box 28 Folder 13
Work Ethic and Economic Recovery - Notebook, ca. 1982
Box 29 Folder 1
Taylorism vs. High Discretion Model - Notebook, ca. 1982
Box 29 Folder 2
Puget Sound quality of life survey, 1982
Box 29 Folder 3
Commitment to the Job - Typescript draft for introduction #2, 1981 September 30
Box 29 Folder 4
A Great Debate - Manuscript draft, 1981 November 10
Box 29 Folder 5
Paper on consensus in public opinion by D. Yankelovich, 1982 March 18
Box 29 Folder 6
Computer printouts of worker survey data, 1982
Box 29 Folder 7
Yankelovich, D. and J. Immerwahr. Putting the Work Ethic to Work - Executive summary, 1983
Box 29 Folder 8
Public Agenda Foundation news release, 1983 September 5
Box 29 Folder 9
Psychology Today work survey - Draft, 1978
Box 29 Folder 10
Yankelovich, Skelly, and White, Inc. A Business Perspective on Technological Innovation, 1980
Box 29 Folder 11
YSW, Inc. A Continuing Study of Changing Work Values and Employee Motivations, 1979
Box 29 Folder 12
Trends in Work Values (continuation of YSW Signal reports), ca. 1980
Box 29 Folder 13
Focus on Productivity conference - Papers and notes, 1981 December
Box 29 Folder 14
Forum 84

Youth Projects

Box 29 Folder 15
Notes, ca. 1970
Box 29 Folder 16
Social trends - Notes, ca. 1970
Box 29 Folder 17
A Culture of Commitment by Margaret Mead - Reading notes, ca. 1970
Box 29 Folder 18
Generations Apart: A Study of the Generation Gap conducted for CBS News by Daniel Yankelovich, Inc., 1969
Box 29 Folder 19-22
Book - Outline, notes, publisher information, ca. 1970
Box 29 Folder 23
Young Adults: The Threshold Years - Report and notes for panel presentation, 1965

A report by DY on "the new generation of young people, age 18 to 25, and a panel discussion" prepared for the annual meeting of the Institute of Life Insurance.

Box 29 Folder 24
Presentation to Coca-Cola executives - Draft notes, 1970 May 17
Box 29 Folder 25
Presentation on "Youth and Social Change" - Draft notes, 1970 June 10
Box 29 Folder 26
Presentation on "Revolution, Reform or Disillusion" - Draft notes, 1970
Box 30 Folder 1-3
The Wrong Enemy - Drafts, ca. 1970
Box 30 Folder 4
American Youth Today - Draft A, charts and notes, ca. 1965
Box 30 Folder 5
Preserving Continuity in Youth Research - Memorandum, 1971 February 16
Box 30 Folder 6
Major Themes of the National Study of the Attitudes of American Youth (14-24) Towards American Foreign Policy - Memorandum, 1971 February 23
Box 30 Folder 7
Update on Youth survey form, 1970
Box 30 Folder 8
Youth and the Establishment - Survey summary and report, 1971

Research sponsored by the John D. Rockefeller III for the Task Force on Youth.

Box 30 Folder 9
Some tentative hypotheses about teenagers, undated
Box 30 Folder 10
How the Segments were Evolved - Appendix B, undated
Box 30 Folder 11
Study of American Youth - Computer tables, 1973
Box 30 Folder 12
Study of American Youth - Report on "Changing youth values in the 70s" and draft proposal for 1979 youth study, 1974
Box 30 Folder 13
Brewster, Jr., Kingman - Speech before the American Council on Education, 1965 October 8
Box 30 Folder 14
Hayakawa, S. I. - Statement before the President's Commission on Student Unrest, 1970 July 15

From on the record, a publication of San Francisco State College.

ORGANIZATIONS AND PROFESSIONAL SERVICES

Scope and Content of Series

Series 4) ORGANIZATIONS AND PROFESSIONAL SERVICES: Material from Yankelovich's varied consulting work and service for organizations such as the Council on Foreign Relations and TIME, Inc. Also includes work produced Yankelovich's organizations such as the Public Agenda Foundation, Daniel Yankelovich, Inc., Yankelovich, Skelly and White, Inc., and WSY Consulting.

The American Assembly

Box 30 Folder 15-17
American Assembly meetings - 43rd, 81st, and 83rd, 1973, 1992-1993
Box 30 Folder 18
Assembly convention programs, 1988-1991
Box 30 Folder 19-21
Correspondence regarding books edited by Yankelovich, 1991-1992

Titles include Domestic Foundations: Building U.S. Constituencies…, Americans in a New World: Getting Things Right on the Home Front, and Public Support for Foreign Policy After the Cold War.

Box 30 Folder 22
Notes for Public Support book, 1993
Box 30 Folder 23
General correspondence, 1993
Box 31 Folder 1
Business-Higher Education Forum - Meeting notes, 1991
Box 31 Folder 2
Carnegie Foundation for the Advancement of Teaching. An Imperiled Generation: Saving Urban Schools - Publication and response, 1988
Box 31 Folder 3
Carnegie Foundation for the Advancement of Teaching. Ready to Learn: A Mandate for the Nation - Draft report and summary recommendation, 1991
Box 31 Folder 4
Council on Competiveness - Presentation for SIT Investment Associates, 1987-1988

Council on Foreign Relations

Box 31 Folder 5
Presentation concerning council membership survey, ca. 1987
Box 31 Folder 6
Completed questionnaires, ca. 1987
Box 31 Folder 7
Council membership survey data reference book, 1987
Box 31 Folder 8
Council membership survey executive summary, 1987
Box 31 Folder 9
D. Yankelovich working copy of survey results, ca. 1987
Box 32 Folder 1
D. Yankelovich survey notes on survey results, 1987
Box 32 Folder 2
Tabulated breakdown of survey results, 1987
Box 32 Folder 3-4
Survey results arranged according to demographic categories, 1987
Box 32 Folder 5
Edited D. Yankelovich manuscript on membership survey, 1987
Box 32 Folder 6
D. Yankelovich summary of membership survey, 1987

Daniel Yankelovich, Inc.

Box 32 Folder 7-8
Advertisements for services, undated
Box 32 Folder 9
The Changing Nature of the Family, undated
Box 32 Folder 10
Description of services, 1967-1969
Box 32 Folder 11
Memorandum to Fortune concerning "urban Negro" study findings, 1967 December
Box 32 Folder 12
The Public's Image of the Presidential Candidates, 1960 February
Box 32 Folder 13-14
Voter telephone survey (Wave III) statistics tables, 1972
Box 33 Folder 1
Health management scale questionnaire, 1990
Box 33 Folder 2
D. Yankelovich correspondence and notes, 1990
Box 33 Folder 3-6
Visual aids, undated

Materials related to advertising themes: Politics, Ford Motor Cars, Coty, and Sick's Ranier.

Box 33 Folder 7
Dow Chemical, 1963

Democratic Leadership Council (DLC)

Box 33 Folder 8
Focus groups, 1992
Box 33 Folder 9
Correspondence, 1992
Box 33 Folder 10
Speech notes, 1992
Box 33 Folder 11
DLC conference - Notes, correspondence, and pamphlets, 1992
Box 33 Folder 12
Institute for Global Ethics - Correspondence and strategic plans, 1990-1991
Box 33 Folder 13
National Science Foundation Advisory Council - Notes and correspondence, 1984-1985

Psychology Today magazine

Box 33 Folder 14
Staff meeting transcript, 1988 Oct 17
Box 33 Folder 15
Subscriber survey, 1988-1989
Box 33 Folder 16
Study on the driving experience, 1989
Box 33 Folder 17
Edited articles, 1988-1989
Box 33 Folder 18
Correspondence, 1988-1990

Public Agenda Foundation

Box 33 Folder 19
Corporate Affiliates Program, 1980
Box 33 Folder 20
Executive summary of childcare project, 1982
Box 33 Folder 21
Memorandum and notes concerning future projects, undated, 1980
Box 33 Folder 22
Overview of project proposal concerning nuclear arms race, 1985
Box 33 Folder 23
Background and objectives packet, 1983
Box 33 Folder 24
Request for a planning grant to develop an alternative model for media-public communications, 1981 March
Box 33 Folder 25
American's Talk Security - Citizen's Attitudes About National Security: A Report on a Series of