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[Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego.
"The Good Rumor Project" appropriates and replicates the model of a social experiment. In seeking to invert the more common negative effects of rumor Wrange and his collaborators constructed two "good" rumors: one about people in Tijuana that was spread in San Diego and one about people in San Diego that was spread in Tijuana. In contrast to normal rumors, the "good" rumors were created in dialogue with the actual subjects of the rumors through a series of focus groups. The "good" rumors were disseminated through a multifaceted strategy that combines some of the most advanced marketing techniques - viral/ word of mouth marketing - with structures borrowed from rumor theory as well as recent research on small-world networks and social network analysis. By tracing the organization of the interdependent communication channels in the border zone, as well as the spatial and temporal development of the "good" rumor, Wrange/ OMBUD reveal how Society is predicated on an ever evolving communicative process. --inSite_05
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Online finding aid
Tijuana (Baja California, Mexico)
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Shared Shelf: 18432186
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This image was extracted from a DVD-R from the InSite Archive (MSS 707, Box 202, DVD 01)
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Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca)
Performing Arts (including Performance Art)
Sculpture and Installations
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