The Good Rumor Project: video documentation
El proyecto del buen rumor
- Creation Date
- Cite This Work
[Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego.
"The Good Rumor Project" appropriates and replicates the model of a social experiment. In seeking to invert the more common negative effects of rumor Wrange and his collaborators constructed two "good" rumors: one about people in Tijuana that was spread in San Diego and one about people in San Diego that was spread in Tijuana. In contrast to normal rumors, the "good" rumors were created in dialogue with the actual subjects of the rumors through a series of focus groups. The "good" rumors were disseminated through a multifaceted strategy that combines some of the most advanced marketing techniques - viral/ word of mouth marketing - with structures borrowed from rumor theory as well as recent research on small-world networks and social network analysis. By tracing the organization of the interdependent communication channels in the border zone, as well as the spatial and temporal development of the "good" rumor, Wrange/ OMBUD reveal how Society is predicated on an ever evolving communicative process. --inSite_05
- Physical Description
Digital video (1 minute, 32 seconds)
- Related Resource
Online finding aid
Tijuana (Baja California, Mexico)
View formats within this collection
Shared Shelf: 18729407
- Location Of Originals
This video file was extracted from a DVD-R from the InSite Archive (MSS 707, Box 257, DVD 05-60)
- Digital Object Made Available By
Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca)
Performing Arts (including Performance Art)
Sculpture and Installations
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