Library Digital Collections

Dr. Seuss Advertising Artwork

View Collection Items

Collections »

Dr. Seuss Advertising Artwork

About this collection

Collection
Creators
Creation Date
  • 1920s-1950s
Description

Advertising artwork created by Theodor Seuss Geisel, author and illustrator known internationally as Dr. Seuss. Geisel's major clients included Standard Oil of New Jersey, Flit pesticide and the National Broadcasting Company. His remarkable and imaginative campaign for Standard Oil promoted Esso Motor Oil with the monsters Karbo-nockus, Moto-raspus, Zerodoccus, Moto-munchus and Oilio-gobelus. Other clients included Holly Sugar, Brevo Shaving Cream, Narragansett Lager and Ale, and Hankey Bannister Scotch Whiskey. Geisel also produced a poster and cartoons for the War Department for use in their War Savings Campaign in 1943. These images have been digitized from the originals, held by the UC San Diego Library.

Extent

198 digital objects.

Topics
Personal Names
Related Resource

Format

View formats within this collection

Language
  • English
Location Of Originals

From the Dr. Seuss Collection, MSS 230. http://libraries.ucsd.edu/speccoll/testing/html/mss0230a.html