Milk at L'Urbe Mooseum: detail of Freez-Dri room

Collaborating with three other artists for her inSITE97 project, Helen Escobedo created a three-room installation at the ReinCarnation Project in downtown San Diego. "Milk at the L'Ubre Mooseum" was a spoof on the continuous efforts to improve milk's marketability. The Three rooms, the De-Spotting Room, Freeze-Dri room, and PR room, incorporated the machinery and equipment left from the ReinCarnation's milk factory and introduced new objects, such as the oversized papier-mache cow suspended from the ceiling, sadly stripped of its spots. In her proposal, Escobedo suggested the installation was meant to examine the meaning of milk to people on both sides of the border. --inSITE97

• 1997

• Fluker, Jimmy (American photographer)

• Escobedo, Helen (Mexican sculptor and museum administrator, 1934-2010)

• InSITE97

This image is a scan of a 35mm color slide from the InSite Archive (MSS 707, Box 309, Folder 04, Item 111)

ReinCarnation Project

San Diego (Calif.)

mixed media

• InSITE97

• Mexican-American border region

• Installations (visual works)
• Sculpture (visual work)

• Cows
• Factories
• Humor
• Industries
• Manufacturing processes
• Milk

• image

Shared Shelf: 16715392

Online finding aid

• inSite Archive

Paintings

Performing Arts (including Performance Art)

Sculpture and Installations

[Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego.

Unknown (US)

Use: This work is available from the UC San Diego Library. This digital copy of the work is intended to support research, teaching, and private study.

Constraint(s) on Use: This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires the written permission of the copyright holders(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the UC San Diego Libraries. Inquiries can be made to the UC San Diego Libraries department having custody of the work.

Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca)

2020-10-26