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Dr. Seuss Advertising Artwork

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Dr. Seuss Advertising Artwork

About this collection


197 digital objects.


Advertising artwork created by Theodor Seuss Geisel, author and illustrator known internationally as Dr. Seuss. Geisel's major clients included Standard Oil of New Jersey, Flit pesticide and the National Broadcasting Company. His remarkable and imaginative campaign for Standard Oil promoted Esso Motor Oil with the monsters Karbo-nockus, Moto-raspus, Zerodoccus, Moto-munchus and Oilio-gobelus. Other clients included Holly Sugar, Brevo Shaving Cream, Narragansett Lager and Ale, and Hankey Bannister Scotch Whiskey. Geisel also produced a poster and cartoons for the War Department for use in their War Savings Campaign in 1943. These images have been digitized from the originals, held by the UC San Diego Library.

Creation Date
  • 1920s-1950s
Location Of Originals

From the Dr. Seuss Collection. MSS 230. Special Collections & Archives, UC San Diego.


Some content in this collection includes images or language that may be discriminatory or offensive. The content is intended to serve as valuable evidence for analyzing and challenging the legacies of history both as it occurred and how it unfolds in the modern-day, rather than to perpetuate or endorse any discriminatory or offensive attitudes or acts. Please refer to the UC San Diego Library’s Historical Context and Cultural Sensitivity Statement for more information.

Personal Names


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  • English
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